Noel Leeming is Noel Leeming Group's flagship retail brand. It strives to offer a superior standard of service and the widest possible range of branded consumer technology and appliances. Noel Leeming promises its customers that it will never knowingly be undersold. It provides comprehensive after sales support. With its significant retail footprint, Noel Leeming is uniquely positioned to offer its customers new technology based products such as liquid crystal display (LCD) and plasma TVs, cellular phones and services, digital cameras and convergence technologies. Demand for these technologies is growing and is expected to continue to drive growth in the Noel Leeming brand.